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Geographic Business Intelligence Platform Provides a Visual Workflow Tool for Transforming Data

Alteryx is a visual workflow tool that combines Extract, Transform and Load (ETL) capabilities with spatial processing. It allows you to rapidly access and transform multiple databases, including spatial databases, to provide geographic business intelligence in support of sales, marketing and operations challenges.

How Alteryx is Used: Case Study

VF Corporation is one of the world's largest apparel companies, with brands that include Lee, Wrangler, North Face, Vans, Reef and Vanity Fair. Their goal is to get the right products, in the right stores, at the right time, in the right quantities.

With the help of Alteryx and SRC's data storage and retrieval engine, Allocate™, VF Corporation is able to better match products to consumer demand and more accurately predict assortments and other attributes at the individual store level. The process of linking and turning their data into knowledge and action has been taken from weeks to just minutes and often seconds.

Now VF Corporation can efficiently track 10,000 retailer locations, more than 100,000 SKUs and 200 lifestyle and demographic variables to help increase profitability and stay ahead of the competition.

Key considerations for VF Corporation in choosing Alteryx were:

Who Uses Alteryx?

Application Developers

Alteryx enalbes you to easily see and edit existing data paths for easier sharing of best practice modules among power users. New wizard or graphical user interface development tools, automated analysis linking and looping, and improved report layout and delivery features also serve the needs of advanced Alteryx users.


Alteryx enables more complex data queries by linking Alteryx data tables together, offers advanced spatial analytics, such as, combining spatial objects and calculating centroids, and has an entirely new library of financial analysis functions.

Executive Decision-makers

Alteryx has new reporting features that make reports more insightful and easier to obtain. An overlay reporting tool has been included for configuring report output content in layers, and data can now be more flexibly transformed and rearranged for presentation purposes. For automated distribution of information, Alteryx module output can now be emailed directly to recipients as soon as real-time best practice processing is completed.

Alteryx Tools

Alteryx data processing tools are neatly organized into categories in your toolbox across categories. Each tool has a specific function. You can configure the tools into modules simply by clicking and dragging the tool into the document space. You link tools by clicking output arrows on one tool and dragging it to the input arrows on another tool.

The categories of tools include:



Business Intelligence White Paper

Business Intelligence

Download: "Analytics: The Path to Business Intelligence"

Alteryx Visual Workflow Module


Point, click and drag to access and transform data from disparate data sources.
View module

Download the Alteryx product brochure

Alteryx Case Studies

Comcast increases functionality, accuracy, and turnaround times on market analysis, reporting and mapping in 70 markets, resulting in increased zone buying from advertisers.

View Comcast case study


VF Corporation successfully tracks 10,000 retailer locations, more than 100,000 SKUs and 200 lifestyle variables for every store.

View VF Corporation case study