Market Potential Information

Related Topics


Strategies for Sizing Markets

What is a geographic market worth to your business? Mapping Analytics will help you find the answer. Market potential can be expressed as a function of:

In other words, market potential = (how many * how much * how often)

Bottom Up or Top Down Market Analysis?

It all depends on your specific needs. Mapping Analytics can advise you on the best approach to sizing any market. We employ various methodologies and data sets to get you the answers you need.

Mapping Analytics has expertise in both these approaches to market sizing. We also have a wealth of data sources through partnerships with the best data providers in the industry. We can match the right data for market analysis to your business and market strategy.

Cluster Analysis for Market Sizing

We often use lifestyle clustering systems to size consumer markets. Clustering systems operate under the premise that "birds of a feather flock together." That means people with similar buying behaviors and demographic profiles tend to live close together. This helps you identify neighborhoods or markets where your potential is highest.

Next Steps

White Paper Resources

"Customer Segmentation Fundamentals"
Discover the six steps to creating customer segmentation profiles and using them to understand market potential for your products and services.

"The Intelligent Approach to Retail Site Selection in a Challenging Economy."
Develop store network growth/contraction strategies that maximize market potential.

"Three Steps to More Productive Territories"
Discover a valuable process for improving the performance of your sales territories.

Market Analysis at ZIP Code Level

Market Potential

Market sizing can be done at any level of geographic detail, from block groups to states.
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Lifestyle Cluster Report

cluster analysis

Lifestyle cluster reports help rank consumer markets.
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