Mapping Analytics Information

Mapping Analytics Software


Mapping Analytics Releases ProAlign 3.0

Customers praise quick learning curve, ability to create and change territories, and handle multiple sales hierarchies

ROCHESTER, NY (April 27, 2010) – Mapping Analytics, a software, data and analytic services company, announced today the availability of ProAlign® 3.0, its flagship territory creation and optimization software for use within centralized sales operations departments or distributed across a field sales force.

ProAlign 3.0 combines database, mapping, reporting and graphics, plus optimization algorithms allowing organizations to quickly determine how and where their sales force should be deployed to maximize market coverage, increase productivity levels, and immediately and positively impact their bottom line.

This latest version of ProAlign introduces a re-designed, more intuitive interface along with several new tools and feature enhancements to help users increase their productivity and improve decision-making. ProAlign is based on the world’s number one mapping engine, ESRI ArcGIS, and is integrated with the Alteryx Geographic Business Intelligence platform. Two new available reports show travel distances for each sales person within a territory and performance vs. opportunity within a territory, helping sales organizations create more effective and efficient territories.

“We use ProAlign to set up new territories and make changes to existing territories,” said Joe Sharn, sales and reporting systems manager at Carestream Health, Inc., a provider of medical and dental imaging and information systems. “We have a sales force with multiple hierarchies, and when we need to make a sales territory change, ProAlign handles the changes instantly across all levels of the hierarchy.”

Sharn also noted that ProAlign offered a fast learning curve. “We transitioned sales territory maintenance to another individual who had not worked with mapping software in the past, and he learned the software very quickly. Plus the support from Mapping Analytics has been outstanding. They are clearly more interested in a long term relationship than a short term sale,” Sharn said.

“We designed ProAlign to help our customers quickly and efficiently optimize their territories to increase productivity and market coverage,” said Ralph Rothfelder, Mapping Analytics president & CEO. “We believe ProAlign is a superior solution and based the best available technology in the industry today.”

ProAlign is available in desktop and Web versions and includes maps from Tele Atlas®. Find out more about ProAlign at

# # #

About Mapping Analytics

Mapping Analytics offers analytical consulting, software, and data to help businesses profile customers, accurately assess market opportunity, select successful retail and franchise sites, and plan sales and service territories. Founded 1989, Mapping Analytics is led by an experienced leadership team with a background in consumer marketing and proven success in geographic analytics, mapping, project management, and application development.


Company Overview

2-page profile of Mapping Analytics and our geographic approach to solving your marketing and sales challenges.
Download overview