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MapBridge® for Demographic Analysis and Market Analysis
MapBridge bridges the gap between sophisticated mapping software and accurate, up-to-date demographic data for demographic analysis and market analysis.
It's easier then ever to perform demographic analysis and market analysis... to better understand where to target your products and services... select the best sites... and deploy sales and marketing resources more effectively.
Bridging the Gap Between Mapping and Demographics
MapBridge is a powerful, easy-to-use addition to ESRI’s ArcGIS that provides both mapping and reporting on demographic variables from within ArcGIS. It spans the functionality of two powerful applications:
- ESRI ArcGIS, the world's leading mapping and GIS software
- SRC Allocate®, a leading demographic data delivery engine. Allocate compresses, stores, manages and displays demographic data that is organized in logical, geographic structures. It’s easy for you to choose what data you want to analyze. Allocate also includes standard reports and a report writer for customizing your own reports.
By bridging the gap between these two applications, MapBridge provides users with powerful geodemographic mapping technology in one easy-to-use interface.
What You Can Do With MapBridge
- Retrieve and summarize demographic data for the geographic area you want to study. Choose from block groups, census tracts, ZIP Codes, MSAs, states or counties — whatever level of detail you need.
- Create and analyze multiple trade areas around any location. Use rings, non-overlapping rings (which prevent the double counting of data), or drive time boundaries.
- Create color-shaded thematic maps, and graphs and reports in HTML, PDF or Excel.
- Produce Summary, Rank or Comparison reports.
- Output finished maps directly into PowerPoint for presentations.
- "Choosing the Right Retail Sites and Target Markets" -- read the article.
3 Key Benefits of MapBridge
Save time — MapBridge is easy to learn and use and it retrieves large demographic data sets in seconds, saving you hours of time. You can create trade areas, maps and reports in a few simple steps. Integration with applications you use everyday such as Excel and PowerPoint increases your productivity.
Save money — With MapBridge, you only need to invest in the data that’s right for your business need, whether it’s a single state, a region of the country or the entire United States. We can help you choose.
Make smart decisions — The results you get with MapBridge are convincing. Maps provide an insightful view of any market area at a quick glance. And demographic reports and graphs give the deep level of detail and information you need to make smart marketing, sales and operational decisions.
MapBridge Brochures
2-page summary of MapBridge features, benefits and uses.
Download overview
List of demographic variables available with MapBridge. Download list
Mapping & Demographic Analysis
Analyze and map the demographics of any market area with MapBridge.
View map
MapBrige produces detailed reports, charts and graphs that reveal market insight -- also great for presentations. View report