Bank Site Selection

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Bank eBook

Please complete the following form to download your complimentary copy of "Evaluating Branch Locations: A Network Optimization Approach" (privacy policy)



Read this eBook to:

— Discover how you can increase deposits and loan revenue from your branch network

— See how the location of a new branch impacts the performance of the branch network

— View maps, tables and graphs showing output from the network optimization model

Case Study

In order to safely move forward on a new branch location suggested by a board member, an $8 billion bank asked Mapping Analytics to model the expected performance. The model revealed the prospective location offered ample deposit potential.

However, a previously unconsidered site located only 3 minutes down the road offered 40% more in deposit potential, caused less cannibalization on other branches in the network, and carried a total net deposit increase $14 million higher than the original location being tested.